03/7/14

What’s New at Hautemealz

1551712_719287194762404_1321413378_nHey everyone,

We’ve seen some big changes to hautemealz.com since we launched our 2.0 initiative on January first, and the feedback has been awesome. We’re so glad to hear how you’re enjoying the expanded menu options each week.

But, as the old saying goes…you ain’t see nuthin’ yet!

One of the challenges that we’ve had in the past is that the name “hautemealz”, because of its pronunciation and spelling, is difficult for folks to remember, doesn’t play well in audio marketing, and does not convey a clear meaning of what we offer – many folks still assume that we deliver “hot meals” to their door!

ILP1Also, as we do more and more community outreach, and other food-related adventures, we want to make sure that we’re not muddling the message by having “all of our eggs in one basket” (and under one name).

So, after much consideration, and input from several top marketing professionals, we’ve decided it’s time to re-brand ourselves.

As part of this re-branding phase of 2.0, we started working on some new business name ideas.  We came up with 20-plus snappy titles, narrowed those down to our top half-dozen, and then submitted those to some of our amazing friends in the marketing and promotions fields.

The new name had to clearly define the purpose of our meal plans – quickness, nutritional value, and ease of use –  be easy to spell, and easy to remember.

What we came up with (and are VERY excited about) is…

SSDP NEW LOGO tweaked

Is that what we do, in a nutshell, or what?

As you can see, we’re keeping the hautemealz.com name and style…but it will become the “umbrella” over our various culinary projects.

Under that umbrella are SimplySmartDinnerPlans (the weekly recipes, shopping list, blog, and helpline), as well as our local private chef services, personal tutoring and workshops, and our community outreach programs (to be named soon) as well as whatever else the future brings.

cleaning retroSo, all of that to say…please pardon our dust, over the next few weeks, as we start shifting our branding of the meal plans to the new format, but never fear…Terry, Chris, and I will still be here for you, and we will remain “the chefs at hautemealz.com!”

Also, please feel free to share the news with anyone and everyone you know who’s life might be made a little easier with dinner plans that are, well…”Simply Smart!”

What do you think?

-Chef Perry
SimplySmartDinnerPlans

PS – Just to say thank you, for reading to the end...here’s a yummy (and super-simple) dessert, just for you! Our “Chocolate Peanut-Butter Pot de Creme!”

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01/1/14

hautemealz 2.0…check it out!

hmz2point0

Dear hautemealz.com subscriber:

Well, this is it…today is the launch of Hautemealz 2.0, and we’re giving you more options than ever before!

Parchment Tilapia3 Weekly Meal Plans
As you can see below, instead of just having one meal-plan, focusing on one featured protein each week, starting this week we’re giving you three plans, each highlighting a different protein, in all three serving sizes!

This gives you the freedom to choose what your family prefers this week, expands your ability to shop sales and discounts, and gives us the opportunity to create and test new menus that might be enticing to smaller groups of our customers, without alienating the rest.

ChickenTypically, you’re going to have at least one chicken or ground-beef menu each week, as many of our subscribers have let us know that those are their favorite ingredients, but don’t be surprised if you see the occasional seafood, or lamb, or even all-vegetarian meal plan, now and then.

Remember, if those plans don’t appeal to you, you’ll always have two other, more traditional, options to choose from.

Easy to Choose Categories
As you can see here, not only will you receive three separate meal plans each week, but you have the option to download any of them in two, four, and six servings. Example:

BeefLighter Side Ground Beef Meal Plan/2 Serving
Lighter Side Ground Beef Meal Plan/4 Serving
Lighter Side Ground Beef Meal Plan/6 Serving

ChickenLighter Side Chicken Breast Meal Plan/2 Serving
Lighter Side Chicken Breast Meal Plan/4 Serving
Lighter Side Chicken Breast Meal Plan/6 Serving

PorkLighter Side Boneless Pork Meal Plan/2 Serving
Lighter Side Boneless Pork Meal Plan/4 Serving
Lighter Side Boneless Pork Meal Plan/6 Serving

If this were your actual weekly meal plan email, each blue title would be an underlined link which would, when clicked, open that specific plan. This way you can browse each of the plans to choose which one looks best to you, without cluttering up your inbox with nine individual attachments!

Of course, if you have any questions about the new menu model, as always, we’re here to answer any of your questions, any time.

Weekly Newsletter & Blog Highlights

In addition to the new plans, we will also be reinstating the monthly hautemealz.com eNewsletter, with exciting new recipes, Q&A, highlights from our most popular blog and Facebook posts from the previous month, and step-by-step instructional videos,  like this one…

This Month’s Video

photo16 (526x800) - CopyOutreach Highlights
Thanks to our loyal subscribers, hautemealz.com served over 1000 meals to hungry children and families in 2013, and our goal for this year is significantly higher! We’ll keep you in the loop with event and program highlights, as well as interviews with program leaders and the folks we’re serving. Be sure to check out our Outreach page to read more about the amazing organizations we’re working with!

“But,” you ask, “how much more are all of these ‘extras’ going to cost me?” 

The answer – not one penny!

We are expanding all of these features in our 2.0 launch at no additional cost to our subscribers…still just $5.00 a month, and the eNewsletter will continue to be a free service regardless of membership!

You can look forward to many more new and exciting options like sign-up incentives, personalized meal plans, expanded menu categories, and lots more great food, as we continue to roll out Hautemealz 2.0 in 2014!

Until then — thank you for being awesome, and we hope you have a delicious new year!

Perry, Chris, & Terry
Your Chefs at hautemealz.com

Impact NW Holiday Store

09/7/12

Diabetes, heart disease, or gluten-intolerance? We can help!

Do you know someone who’s been recently diagnosed with diabetes, heart disease, or gluten-intolerance?

Making a major life-change in planning, cooking, and eating can be depressing, frightening and overwhelming, and frankly…many folks just give up.

Let hautemealz.com help them make the transition to a healthier life easier, by giving them a simple-to-follow, easy to prepare, and delicious plan to healthier eating.

A recipe for every night of the month, a grocery list for every week of the month… all for just $5.00 a month.

hautemealz.com…we make the plan, you make the meal!