03/7/14

What’s New at Hautemealz

1551712_719287194762404_1321413378_nHey everyone,

We’ve seen some big changes to hautemealz.com since we launched our 2.0 initiative on January first, and the feedback has been awesome. We’re so glad to hear how you’re enjoying the expanded menu options each week.

But, as the old saying goes…you ain’t see nuthin’ yet!

One of the challenges that we’ve had in the past is that the name “hautemealz”, because of its pronunciation and spelling, is difficult for folks to remember, doesn’t play well in audio marketing, and does not convey a clear meaning of what we offer – many folks still assume that we deliver “hot meals” to their door!

ILP1Also, as we do more and more community outreach, and other food-related adventures, we want to make sure that we’re not muddling the message by having “all of our eggs in one basket” (and under one name).

So, after much consideration, and input from several top marketing professionals, we’ve decided it’s time to re-brand ourselves.

As part of this re-branding phase of 2.0, we started working on some new business name ideas.  We came up with 20-plus snappy titles, narrowed those down to our top half-dozen, and then submitted those to some of our amazing friends in the marketing and promotions fields.

The new name had to clearly define the purpose of our meal plans – quickness, nutritional value, and ease of use –  be easy to spell, and easy to remember.

What we came up with (and are VERY excited about) is…

SSDP NEW LOGO tweaked

Is that what we do, in a nutshell, or what?

As you can see, we’re keeping the hautemealz.com name and style…but it will become the “umbrella” over our various culinary projects.

Under that umbrella are SimplySmartDinnerPlans (the weekly recipes, shopping list, blog, and helpline), as well as our local private chef services, personal tutoring and workshops, and our community outreach programs (to be named soon) as well as whatever else the future brings.

cleaning retroSo, all of that to say…please pardon our dust, over the next few weeks, as we start shifting our branding of the meal plans to the new format, but never fear…Terry, Chris, and I will still be here for you, and we will remain “the chefs at hautemealz.com!”

Also, please feel free to share the news with anyone and everyone you know who’s life might be made a little easier with dinner plans that are, well…”Simply Smart!”

What do you think?

-Chef Perry
SimplySmartDinnerPlans

PS – Just to say thank you, for reading to the end...here’s a yummy (and super-simple) dessert, just for you! Our “Chocolate Peanut-Butter Pot de Creme!”

1-800x654