Someday I want to write a cookbook based on the premise that you can eat anything you want, any time you want, as long as you personally cook every bite from scratch ingredients.
You see, I disagree that people “don’t have time to cook” (I kinda have to, right?)…but really, I believe that:
1: people choose not to prioritize home cooking (we all have 24 hours in a day), largely due to social pressures and media influence, and…
2: people with little cooking experience don’t understand that home cooking can be simple, healthy, fast, and affordable… a position of ignorance that corporate food has been more than happy to encourage and profit from.
In our MY KITCHEN program, we teach foster kids, many with ZERO kitchen experience, how to cook simple, healthy meals in classes lasting less than an hour.
Regardless of what Food Network (and their frozen food sponsors) would LIKE us to think…you don’t have to be an Iron Chef to cook real food.
There’s also the ever-growing trend towards convenience “foods”, again much of it due to corporate marketing, who’s been trying to push their C-Rations on us since they were forced to find a non-military market at the end of WWII.
We’re reaching a critical tipping point in history where it will no longer be a matter of IF I choose to cook from scratch, but that there won’t be raw ingredients available to do so.
Lack of business and ever-tightening “regulations” are putting small farms, farmer’s markets, and artisanal food producers out of business in droves (and not by accident) while corporations are buying up larger tracts of farmland at a historic rate. As the supply diminishes, so does the knowledge, interest, and demand.
Unless something is done to change the trends…our great-grandchildren will be shopping in a food desert, and happily munching their solent green, and never know what they’re missing.
Retailers, of course, have a much more vested interest in moving people toward “meal assembly” than actual cooking.
There’s less waste, it’s easier to stock and store more “high profile” products in less space, and the shelf-lives (ie: the amount of time they have to get it sold) are vastly greater with frozen and pre-packaged foods. I’m not sure what the difference in mark-up is, but with 30% of our fresh produce ending up in the dumpster, the gap has to be pretty marginal.
Finally, how much responsibility should we place on the TV shows, magazines and food writers of the past decade’s “foodie movement” for possibly widening the rift between “us and them” (ie: people who cook and people who don’t) by making it more about entertainment and “food porn” than practical application?
You’ll note that Food Network (and all the others) may be yapping incessantly about “farm to table” during the shows…but the ad time is filled with pre-packaged garbage and convenience food. Is the underlying message that…
“We both know you can’t do what you just watched Bobby do…but doesn’t THIS look almost as good?”
Change and education are the key to regaining responsibility for our family’s health and nutrition, not conceding to a corporate food mentality that will always, ALWAYS place the security of their shareholders over the health of our families.